Does an Open House help sell my House?

www.WoodbridgeVARealtor.com 571-285-4319
Claudia S. Nelson Realtor with Keller Williams Realty, Woodbridge VA

When I meet with prospective sellers, often I get the question: "Do you do an Open House?"
Yes I do an open house and yes an open house works and helps to sell your house. However, an open house will not work if the only strategy is to putting out an open house sign and hope for buyers to showing up. I have a detailed and proven open house strategy.

Open House strategy 

1. Post Open House date and time in the Multiple Listing Service
2. Make sure Open House date and time is showing up properly on ALL real estate websites
3. Blog about the Open House 
4. Create Open House video
5. Post and share an Open House Event on Facebook
6. Tweet about the Open House 
7. Share the Open House invitation on Google+
8. Post Open House on Craigslist and other online advertisement sites
9. Post pictures on Pinterest
10. Put an Open House sign rider out
11. The day prior to the Open House hand out invitation flyers to 40+ neighbors 
12. The day of the Open House put out as many directional signs as possible
13. Put an Open House sign/flag out (see picture)
14. Turn on ALL lights inside the home and open curtains and blinds
15. Share Open House pictures on ALL social media sites shortly before the Open House starts
16. Have Open House sign in sheets available
17. Highlight the homes features to prospective buyers
18. Hand out Flyers to Open House visitors 
19. Follow up with ALL the Open House visitors 

Open Houses work as long as your agent uses a proven strategy. I have been doing Open Houses for quite some time now and I have sold several homes during an Open House. Even if the home doesn't sell during an Open House an Open House gives your home more exposure. Even nosy neighbors are a good source as they might know of family or friends that are looking to move to the neighborhood.